The Second Half Transformation with private coaching · For professionals over 40
12 weeks of personal transformation coaching with Ronnie. Rebuild your fitness, restore your energy and reclaim the confidence to make your second half count.
See and feel results from the first weeks.
Follow your plan for 4 weeks. Not seeing progress? Full refund.
12 weeks · Personal coaching · 10 places · Four-stage method
With Ronnie Coupland - global business leader, Ironman, ultramarathoner, author · 30kg down, kept for over two years
Sound familiar?
You've thought about getting fitter. You've researched the diets, downloaded the apps and promised yourself you'd start next Monday.
But between meetings, travel, deadlines and family responsibilities, your own health keeps falling to the bottom of the list.
If overthinking has kept you standing still, this programme is designed to help you move forward. Not with another complicated system — with a personal plan, manageable commitments and someone holding you accountable.
The whole idea
You don't need to become an athlete.
You need to become someone who has capacity left for their own life.
Why should I believe you?
I know what it feels like to succeed professionally while neglecting yourself.
I know what it's like to put yourself last. I rebuilt my fitness while working in a demanding international executive role. I bring the lessons from both worlds to your plan: clear priorities, consistent action and honest accountability.
The evidence
No studio shots, no filters, no trainer on retainer. These are ordinary photos from the years my career came first — and where the Soul-Viva Method took me while I kept that career.
My result, honestly reported. I'm not a doctor and I don't promise anyone the same numbers — I promise the structure, the check-ins and the accountability that produced mine.
The Soul-Viva Method
Twelve weeks. Four simple steps, always in this order: Reset → Recover → Reclaim → Rebuild. One step at a time, with a check-in every week.
Realistic outcomes, not promises
More consistent movement
Exercise becomes a regular part of your week, not a Monday resolution.
You can see your energy leaks
You know which habits drain you, and you have a plan for each one.
Better recovery routines
Sleep, wind-down and recovery habits that survive late meetings and travel.
Confidence in your priorities
Your health gets protected time in the diary, like any other commitment.
Health that works around work
A plan for hotel weeks, long days and disrupted schedules.
A clear long-term plan
You finish knowing what to keep doing, and how to progress without a coach.
Your time commitment
One 60-minute strategy session, six 30-minute coaching calls and a 5-minute weekly check-in.
Between sessions: a few short training and recovery blocks a week, sized to your calendar — usually 2–4 hours in total.
Everyone starts from a different place. Results vary, and no specific weight, fitness or health outcome is promised.
The Second Half Transformation · 12-week personal coaching
Twelve weeks. A plan built around your life. Personal coaching with Ronnie to rebuild your fitness, energy and confidence — and keep it going.
Less figuring it out alone. More knowing your next move, checking in and making progress around the life you actually lead.
USD $750
or USD $250 a month for 3 months.
Apply first. Meet Ronnie on a discovery call. Decide together if it's a fit before you pay.
How we keep you moving
01
Your personal roadmap turns a big goal into practical actions. Follow Reset, Recover, Reclaim and Rebuild, one stage at a time.
02
Weekly check-ins keep the conversation going. Bring the wins and the missed commitments; both tell us what your plan needs.
03
Use your one-to-one sessions and progress reviews to work through obstacles. Build a routine you can continue after the twelve weeks.
The four-week money-back guarantee
Join the programme, follow your agreed plan, attend your coaching sessions and complete your weekly check-ins for four weeks. If you're not seeing or feeling progress (for example more consistent movement, better energy or a clearer plan), tell me and I'll refund you in full. Requesting a refund is a short form, and I won't argue.
A full-refund promise, not a promise of a specific weight loss or medical outcome
The Second Half Transformation with private coaching
I want to work directly with a small group of people who are ready to make a meaningful change.
Over 12 weeks, I'll work with each client personally — helping them build a realistic plan, follow through and make progress toward the life they want to lead.
This is not an anonymous membership or a collection of videos. It's direct coaching, structured accountability and a genuine commitment to your progress.
I'm limiting this offer to 10 clients because I want to give each person the attention they deserve.
Limited to 10 private coaching clients
Applications are reviewed personally to ensure the programme is the right fit.
The Free Self-Guided Journey
Paid · The Second Half Transformation
Included in your transformation
Book one — Day one
Your first gift is about the journey you're about to begin: the mindset, consistency and discipline behind lasting change.
Complimentary digital edition · delivered when you begin
Available on Amazon.com ↗
Book two — After your first month
Once you've started rebuilding momentum, it's time to understand what has been draining it — the hidden patterns, boundaries and decisions that undermine progress.
Complimentary digital edition · delivered after month one
Available on Amazon.com ↗Why it matters
This isn't only about how you look in the mirror. It's about having more energy for the people you love. Feeling stronger and more confident in everyday life. Being able to say yes to the experiences that matter.
You don't have to choose between being successful and looking after yourself. The goal is to build a life where both can matter.
The first two weeks
Day 1
Welcome and orientation
Your welcome, initial assessment, first digital book and a clear picture of how the 12 weeks work.
Days 2–3
Strategy and goals
Your 60-minute private session with Ronnie: goals, obstacles and the plan shaped around your calendar.
Days 4–7
First commitments
Begin manageable fitness, recovery and lifestyle actions — sized for the week you actually have.
Week 2
Review and adjust
Look at early progress together, name what's getting in the way and adjust the plan.
Honest answers
The programme is designed around demanding schedules. Coaching focuses on realistic commitments and sustainable progress rather than perfect routines.
We plan for hotel gyms, disrupted schedules, travel days and imperfect weeks. Travel is part of the plan, not an exception to it.
The starting plan reflects your current ability and circumstances. If you have a health condition, speak to your doctor before changing your exercise or diet.
The programme focuses on manageable actions, accountability and learning from setbacks rather than expecting perfection.
No. Ronnie's running journey informs his approach, but the programme is designed around your own goals.
Join the programme, follow your agreed plan, attend your coaching sessions and complete your weekly check-ins for four weeks. If you're not seeing or feeling progress (for example more consistent movement, better energy or a clearer plan), tell me and I'll refund you in full. Requesting a refund is a short form, and I won't argue. Coaching terms · Request a refund
You get the combination of an authentic personal transformation, decades of executive experience, two published books and direct accountability — from the person who wrote the method, not a coach reading from it.
Free · About 3 minutes
Take the free Second Half Reset Assessment and discover which areas of your fitness, energy and lifestyle deserve attention first.
The original assessment
The original Energy Leaks Assessment: 20 questions, about 10 minutes, and a free personalised report showing where your energy is going across Sleep, Choices, Boundaries and Identity.
The Second Half Transformation with private coaching
You don't need another January resolution, another unused gym membership or another plan that falls apart when work gets busy.
You need a starting point, a realistic plan and someone in your corner.
I'm taking on just ten people for this programme. For 12 weeks, I'll work with you personally to help you reset, recover, reclaim and rebuild. Not to become someone else — to become a stronger, fitter, more confident version of yourself.
Invest in yourself now. Your second half is worth it.